A Facebook-based intervention may help young adults kick the butt more effectively than other online quit-smoking programmes, according to a study.
The study, published in the journal Addiction, is the first to test the effectiveness of a smoking intervention delivered entirely on Facebook and to also use biochemically-verified abstinence from smoking.
Researchers at the University of California - San Francisco (UCSF) in the US believe the method can be used effectively to support short-term positive behaviour change, especially among young adult smokers, which has been a challenging group to reach and treat.
“We found that we could reach a hard-to-reach