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Advertisement extravaganza: Govt spends Rs 49 bn on publicity in last 4 yrs

This amount is double the sum spent by the government's predecessor in 37 months: The Congress-led UPA govt spent Rs20.48 bn between March 2011 and March 2014

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The Bharatiya Janata Party-led government spent Rs48.8 billion on advertising its flagship schemes in the 52 months between April 2014 and July 2018, according to the information made available to the Rajya Sabha by Rajyavardhan Rathore, Minister of State (Independent Charge) for Information and Broadcasting.

This amount is double the sum spent by the government’s predecessor in 37 months: The Congress-led United Progressive Alliance (UPA) government spent Rs 20.48 billion between March 2011 and March 2014, according to a Right To Information (RTI) query filed by activist Anil Galgali in 2014.
 
 Of the Rs48.8 billion the NDA spent on publicity, Rs