You are here: Home » Current Affairs » News » National
Business Standard

Amitabh Bachchan, Deepika Padukone most influential Indians: Study

The study, which includes responses from 1,948 respondents, gives the pecking order of Bollywood and Indian sports celebrities in terms of influence

Urvi Malvania 

Amitabh Bachchan | File photo
Amitabh Bachchan | File photo

Market research firm YouGov’s Influencer Index 2018 reveals that 76-year-old is the most influential celebrity in the country today.

The study, which includes responses from 1,948 respondents, gives the pecking order of and Indian sports celebrities in terms of influence over audiences.

  • The overall influencer index is an average of awareness, likability, trust and individual sector influence score.
  • made her way into the top 15 influencers, suggesting the increasing popularity of sports personalities, other than cricketers.
  • Padukone also dominates the fashion, apparel and accessories space.
  • Bachchan is the first choice of corporates, govt organisations, awareness campaigns, and tourism bodies. He was voted the top public figure whose political opinion people are most likely to pay attention to.

Amitabh Bachchan, Deepika Padukone most influential Indians: Study

First Published: Mon, November 19 2018. 21:47 IST
RECOMMENDED FOR YOU