Average time spent watching TV more on weekends than weekdays: BARC report

The October-December is the strongest quarter of the year with respect to TV viewership, however, this quarter witnessed the least growth of 1% in 2017 over the same quarter in 2016

The Broadcast Audience Research Council of India (BARC) recently released a report on the impact of seasons and other external factors on viewership. For the purpose of this analysis, the agency has considered the 15 years and above segment as the target group (TG) since the kids TG has not been considered to maintain consistency in analysis.  

Quarterly trends

The April-June quarter is traditionally the least performing quarter, as the viewership is seen to dip during this period. This could be because of summer vacations in schools and colleges combined with a possible increase in power cuts and load