India on October 21 touched a historical milestone of having administered one billion vaccine doses. The path to the next billion, however, seems uphill.
Union Health Secretary Rajesh Bhushan highlighted the challenge himself. “Completion of the second dose is the next challenge.”
Why so? A recent study based on primary research with 3,500 citizens conducted by Boston Consulting Group’s (BCG’s) Centre of Customer Insight (CCI) shows that only about half the population (54-62 per cent) who are vaccinated with the first dose, have high willingness to take the second dose.
About 35 per cent of this segment
Union Health Secretary Rajesh Bhushan highlighted the challenge himself. “Completion of the second dose is the next challenge.”
Why so? A recent study based on primary research with 3,500 citizens conducted by Boston Consulting Group’s (BCG’s) Centre of Customer Insight (CCI) shows that only about half the population (54-62 per cent) who are vaccinated with the first dose, have high willingness to take the second dose.
About 35 per cent of this segment

)