Branding Ayushman Bharat HWCs: a perfect blend of unity in diversity

Lopez Design, the firm behind the branding exercise, created a common foundation each centre, with a dynamic visual system and adaptable graphics to respond to every community's comfort zone

Any branding exercise that spans India, especially if it is a government project, is a challenge. If it is about creating a brand identity for 150,000 Health and Wellness Centres spread across the country, it’s an even bigger challenge. One symbol cannot fit all, even when the message is the same. However after successfully branding the Bihar Museum, Delhi-based studio Lopez Design was commissioned by Unicef on behalf of the Government of India, to carry out a similar exercise for the Health and Wellness Centres (HWCs) under the Ayushman Bharat scheme.

Lopez Design’s brief was to come out with an identity