Health, privacy, Covid-19 driving paradigm shift in consumer behaviour: EY

As many as "94.5 per cent of the working respondents have settled into a virtual working environment and 40 per cent are positive about working from home", it said

Indian consumers are undergoing a fundamental change in behaviour driven by health, privacy and hyper-localisation, says a report by consultancy firm EY.

Around 70 per cent of the population continues to grapple with "fear and anxiety" and the consumer mindset is largely "negative and cautious", according to a study 'Life in a pandemic' by EY.

"Due to the pandemic, people are becoming health conscious -- 80 per cent of the respondents are improving their eating habits, 56 per cent are engaging in housework and 33 per cent are doing workouts," it said.

The findings are based on the survey responses