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Here is why Burger King wants you to order from McDonald's

Burger King has often found itself in a David and Goliath contest with its unconventional but creative content taking pot shots at its mammoth rival

Topics
Burger King | McDonald's

Ritwik Sharma  |  New Delhi 



Burger King
Burger King, founded in Florida in 1953, is present in 100 countries with 18,000-odd outlets. The 80-year-old McDonald’s, on the other hand, has more than 39,000 restaurants in over 100 countries

On Monday, UK posted a message on Twitter that in marketing terms appeared to scream the unthinkable in its headline: “Order from McDonald’s.”

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First Published: Thu, November 05 2020. 06:10 IST

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