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Here is why Burger King wants you to order from McDonald's

Burger King has often found itself in a David and Goliath contest with its unconventional but creative content taking pot shots at its mammoth rival

Burger King
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Burger King, founded in Florida in 1953, is present in 100 countries with 18,000-odd outlets. The 80-year-old McDonald’s, on the other hand, has more than 39,000 restaurants in over 100 countries

Ritwik Sharma New Delhi
On Monday, Burger King UK posted a message on Twitter that in marketing terms appeared to scream the unthinkable in its headline: “Order from McDonald’s.”

However, the Twitterverse soon responded with the desired applause. They felt that the multinational fast food chain simply oozed class as it urged consumers to spend and bail out restaurants employing thousands of people.

Burger King has often found itself in a David and Goliath contest with its unconventional but creative content taking pot shots at its mammoth rival. But with its new post, it has gone beyond mischievous banter and spoken like a king amid a