Here's how to reclaim a healthy Easter from chocolate companies

Chocolate's high sugar content gives us a hit of dopamine that makes us crave more

You mightn’t feel inclined to while looking forward to eating plenty of chocolate eggs and bunnies on Sunday, but we should pay some attention to the impact of our Easter chocolate tradition on our health.

It seems we can’t help but buy into the culture of ever-increasing consumption over Easter. In 2014, Australian consumers spent around $191 million on chocolate at Easter time, a 4.5% increase on the year before. The March/April peak in chocolate consumption may be good for the economy in the short term, but isn’t doing our health budget