This startup helps domestic workers get the dignity they deserve

Domestic workers are the most unorganised, the most exploited and provide the most needed service in urban India. Helper4U matchmakes employers and employees to help both

When you hire a helper, treat them like you would, any other professional,” says Meenakshi Jain Gupta in media interviews. She recognised the power of networking held by digital technologies to change the lives of the smallest but most crucial entity in busy urban life — the maid. Gupta realised that the women living in the slums of Powai, Mumbai, had a service to offer — and there was a market for the service. But neither the buyer nor the seller knew how to find the other. So she launched a small venture called Maid4U. The basic tenet was professionalism: