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How Alan Gemmell of the British Council mixed work with play

He tells how digital media could facilitate cultural understanding and what makes his job the most fun assignment in the British public service

Alan Gemmell, Director, British Council India. Illustration: Binay Sinha
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Alan Gemmell, Director, British Council India. Illustration: Binay Sinha

Geetanjali Krishna
At a time when everyone is talking about how digital is the next new thing, he has reimagined and expanded how new media can effect cultural transformation. So when I reach the British Council building to have lunch with its director, Alan Gemmell, and learn he’s running slightly late, it seems only appropriate to use the time to create my own digital mix of the sounds that define Delhi on the computers in the reception area. 

Mix the City is the British Council’s unique programme, which allows users to familiarise themselves with a city by listening to its definitive sounds