How the game around sports is changing

While cricket still dominates Indian sports viewership pie, contribution of other sports is over 20%

As interest in non-cricket sports gains ground in India, broadcasters and advertisers are looking to maximise their gains. A report, Rise of Indian Sports Leagues by BARC India breaks down the viewership pie to help understand how the game around sports is changing.

• While cricket still dominates the Indian sports viewership pie, the contribution of other sports is now over 20 per cent (2016) 

• 80 per cent of the viewership contribution comes from just six properties — Pro Kabaddi League (PKL), Indian Super League (ISL), Rio Olympics 2016, Kabaddi World Cup 2016, Premier Badminton League, and Hockey India League

• PKL is the