 "RRR")
A two-year slump and a slow start to 2022 hardly dampened movie-goers’ spirit. Calendar 2022 will go down in history as a year when the Indian box office (BO) roared back to life and the real star was the Next Big Idea. The Southern juggernaut rolled in, scripted success, changed the narrative, and gave Bollywood a serious rethink, notwithstanding its marquee production houses, megastars, and marketing prowess.
Estimates by multiplex chains and film trade experts suggest that 2022 will close at nearly Rs 11,000 crore in terms of gross value for the Indian BO across languages. This is almost on
