Next wave of growth in mobile internet to come from rural India: Study

With 59% penetration, urban India is expected to see a slowdown, says report

The next wave of growth in mobile internet users is going to come from rural areas, where mobile data penetration is as low as 18 per cent. However, rural areas also saw growth of a little over 15 per cent in mobile internet last year, with 57 per cent users being under the age of 25 years.

A report by the Internet and Mobile Association of India (IAMAI) and Kantar IMRB says with 59 per cent penetration, urban India is expected to see a slowdown. Rural India is clearly the next area of growth. Overall, mobile internet users are estimated