RWAs: The powerful new link in the supply chain during the pandemic

The pandemic has changed the way we shop and consume, resulting in new power centres

As new networks of influence emerge, the wheels of the supply chain are clearly beginning to spin to a new rhythm
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As new networks of influence emerge, the wheels of the supply chain are clearly beginning to spin to a new rhythm

Arundhuti Dasgupta
Freshly out of engineering college, Aashruti Shah, 21, was set to join the prodigious tech industry when Covid-19 struck. Forced to stay indoors, she began helping at her mother’s small, and now struggling, catering service for homemade snacks in Powai, a densely populated suburb in Mumbai. “My father (Dhaval Shah) and I began looking at ways to get vegetables and fruits in bulk, and through a friend, we managed to get in touch with a group of farmers willing to supply if there were enough orders.”

Out of their necessity was born Farm Fresh, a farm-to-table e-grocery that services 1,000-1,500

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First Published: Jul 24 2020 | 11:20 PM IST

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