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RWAs: The powerful new link in the supply chain during the pandemic

The pandemic has changed the way we shop and consume, resulting in new power centres

Topics
Coronavirus | E-commerce sellers | Lockdown

Arundhuti Dasgupta 

Freshly out of engineering college, Aashruti Shah, 21, was set to join the prodigious tech industry when Covid-19 struck.

Forced to stay indoors, she began helping at her mother’s small, and now struggling, catering service for homemade snacks in Powai, a densely populated suburb in Mumbai. “My father (Dhaval Shah) and I began looking at ways to get vegetables and fruits in bulk, and through a friend, we managed to get in touch with a group of farmers willing to supply if there were enough orders.” Out of their necessity was born Farm Fresh, a farm-to-table ...

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First Published: Fri, July 24 2020. 23:20 IST
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