RWAs: The powerful new link in the supply chain during the pandemic

The pandemic has changed the way we shop and consume, resulting in new power centres

Freshly out of engineering college, Aashruti Shah, 21, was set to join the prodigious tech industry when Covid-19 struck. Forced to stay indoors, she began helping at her mother’s small, and now struggling, catering service for homemade snacks in Powai, a densely populated suburb in Mumbai. “My father (Dhaval Shah) and I began looking at ways to get vegetables and fruits in bulk, and through a friend, we managed to get in touch with a group of farmers willing to supply if there were enough orders.”

Out of their necessity was born Farm Fresh, a farm-to-table e-grocery that services 1,000-1,500