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In the next two months, travellers passing through the international airport at Chennai will get to ‘experience’ artifacts made by artisans from across Tamil Nadu, thanks to virtual reality (VR) technology.
The organisation undertaking the task of setting up this virtual gallery is not a start-up or technology company, but Poompuhar, the retail arm of the Tamil Nadu Handicrafts Development Corporation (TNHDC), which is named after an ancient coastal city in the state. The intent behind the project is to boost international sales of handicrafts and gain a global audience by leveraging new technologies.
The state’s handicrafts department has begun making virtual
