This non-profit store gives shopping mall experience to the underprivileged

A non-profit store started by three friends-turned-entrepreneurs in Chennai is giving a shopping mall experience to the underprivileged

It was the floods and cyclone during 2015 and 2016 in Chennai that made three friends, Jey Bala, Ajith Kumar and Shivaji Prabhakar realise the need for “dignified living for the poor”.  During the rescue operations, while many from across the country came forward to help the needy, they also took advantage of the situation in getting rid of their old tattered clothes. As the basic necessity of clothing became a major support required after moving to shelter homes for the people, some clothes proved to be not worthy even for the homeless. After all, they too deserved clothes in