TV broadcasters not buying big movies amid a drop in viewership: Report

The buzz on TV is low for films that could not perform well in theatres, and even the movies that performed well at the box office, like KGF 2 and RRR, did not see much viewership on TV

Against the backdrop of viewers shifting towards streaming platforms, several non-star films are being sold at low prices to broadcasters. The price of acquiring films has fallen, and even several big-budget films are finding it difficult to find buyers are half their price, a report by Mint said. 

 

The crisis had begun