Ott Services

'Prime is building for Bharat': Amazon Prime VP on localising service

Jamil Ghani says Prime in India will evolve through ultra-fast delivery and local content

NHRC notice to I&B Ministry, Mumbai Police over e-cigarette use on Netflix

The NHRC has issued notice to the Ministry of Information and Broadcasting and Mumbai police commissioner in the wake of a complaint alleging that web series 'Ba***ds of Bollywood' on an OTT platform, showed a popular actor using banned e-cigarette on screen, "without any warning or disclaimer", according to proceedings of the case. The complainant has further alleged that this particular scene was "streamed openly", which misled or negatively influenced young viewers by allegedly promoting use of such banned substances, it says. There was no immediate reaction from the ministry or over-the-top platform Netflix. The National Human Rights Commission has said that authorities be directed to get the allegations levelled in the complaint, be inquired into, and an "action taken report" be submitted within two weeks for perusal of the Commission. "The complainant, Vinay Joshi, Legal Rights Observatory, alleged that a popular Netflix web series, titled 'Ba***ds of Bollywood' (season 1, ..

Aamir Khan changes the game with YouTube release, bypassing theatre trap

The release of his movie on YouTube bypasses the vicious circle of low screen density and poor monetisation that Indian films are stuck in

Direct-to-OTT film releases lose sheen post-Covid; platforms shift strategy

Streaming giants curb direct-to-OTT films amid cost cuts; producers return to theatres for broader reach and better monetisation

Top OTT and theatrical releases July 2025: What to watch this weekend?

From intense dramas and romantic thrillers to regional gems and superhero action, there's something fresh for every kind of watcher. The second week of July 2025 offers an exciting mix of all

Panchayat to return for Season 5: Prime Video announces premiere in 2026

The much-awaited Panchayat season 4 premiered on Amazon Prime Video on June 24, 2025. Seeing its successful season, today, Amazon Prime Video officially declared that the show will return for season 5

Indian OTT platforms continue to expand, but on smaller scale with low risk

Indian streaming services are slowing cash burn, focusing on niche content and cost optimisation as they rework business models for sustained growth and profitability

In plain language: Few small players shaping streaming biz beyond Hindi

The hope is to expand it to 18 languages or dialects, including Maithili, Bundeli, Awadhi and Marathi, over the next five years

WAVES big opportunity for media, TV channels, OTTs and filmmakers: Murugan

Union Minister L Murugan has said the World Audiovisual and Entertainment Summit (WAVES) is a big opportunity for creators. The Union Minister of State Information and Broadcasting and Parliamentary Affairs on Monday said the summit, being held in Mumbai from May 1 to 4, will have programmes like WAVES Bazaar and CEO Round Table. "Under the guidance of Prime Minister Narendra Modi, WAVES is a big opportunity for creators working in the field of creator economy. It is a big event for print media, satellite TV channels, digital media, OTT platforms and filmmakers. Players associated with the media and entertainment sector will come together in this conference and celebrate creativity for four days," he said. "Leading production companies from India and abroad are participating in the WAVES Summit. Through WAVES, the whole world will get to see a glimpse of Indian technology and content creation," he added. Murugan also met the Madhya Pradesh Chief Minister Mohan Yadav and discussed .

Connected TV drives streaming growth thanks to IPL's huge numbers

Password sharing for Netflix is still active for premium subscriptions with multiple devices

Screenwriters discuss crisis of creativity, need for original content

The frequent calls to regulate and censor content on OTT, especially from quarters citing hurt to religious sentiments, also seem to have made creators wary of taking risks

Streaming's rush for reach: Platforms tap smaller cities with mass content

India had 125 million OTT subscribers in 2024, that amounts to a reach of about 375 million viewers

OTT releases this week: New bingeworthy web series, movies dropping soon

Get ready for an electrifying lineup of new releases across Netflix, Prime Video, JioHotstar, and MX Player! This week's OTT slate is packed with gripping suspense, intense thrillers, crime dramas

The 'linearisation' of streaming: How OTTs are becoming more like TV

Its series, Panchayat, is one of India's most popular OTT shows. Panchayat's Tamil remake, Thalaivettiyaan Paalayam, released last year, and the Telugu one, Sivarapalli, came last month

Top OTT releases this week: The Sabarmati Report, Black Warrant and more

From Jan 6 to 11, multiple films and web series were released on streaming services including Netflix, Prime, Hotstar, and others, providing a plenty of options for this weekend's binge-watching

Govt warns OTT platforms on content glorifying drug use without disclaimer

Ministry of Information and Broadcasting, in an advisory, said that depiction of drug use should also come with public health messages

OTT releases this week: Sikandar ka Muqaddar, Lucky Baskhar, and more

This week, multiple films and series like Our Little Secret, Lucky Baskhar and more were released on OTT platforms. So, here is the list of the latest films and web series released recently

OTT releases this week: New movies, web series to watch this long weekend

The weekend is ideal for binge-watching new OTT releases. It includes a romantic comedy on Netflix, 'Deadpool and Wolverine' on Disney+Hotstar, and 'The Magic of Shiri' on JioCinema and more

Top 5 OTT shows and movies for this weekend to spice up your festive mood

The Diwali season is on and there's good news for all the movie geeks to make this long weekend more entertaining. Here's the top OTT release for this weekend

'Heeramandi' to 'Chamkila': Music in streaming series hits the right note

OTT shows, film scores bring in a new sliver of revenues and some questions