Vivo Pro Kabaddi Season 5 reaches 132 mn viewers

Rural regions contributed bulk of reach at 90 mn while urban markets registered a reach of 42 mn

Vivo Pro Kabaddi registered a cumulative reach of 132 million viewers for the first 13 games. According to BARC data provided by the broadcaster — Star Sports — at the end of 13 games the tournament had garnered 376 million gross impressions. Post 13 games, Vivo Pro Kabaddi Season 5 rated 59 per cent higher than the first 13 games average of Pro Kabaddi Season 4.

While the game was viewed in both urban and rural markets, the rural regions contributed the bulk of reach at 90 million while the urban markets registered a reach of 42 million. Star Sports