A message from Prime Minister Narendra Modi about nurturing nature. A pledge by top companies to fight plastic pollution. A Twitter post by the United Nations asking people to take the #BeatPlasticPollution challenge. And a flurry of messages on social media sites.
The build-up to 2018's World Environment Day (June 5) saw the outpouring of concerns in a world reeling due to its toxic air, increasing temperatures and a choking plastic menace.
News reports in the past week have painted a grim picture of environmental degradation with plastic pollution being a real pain point.
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