78% of frontline workers in Delhi NCR employed in e-commerce sector: Survey

During pandemic, consumer sentiment improved for SMEs that went online, leading to a spike in frontline jobs, revealed study by BetterPlace, a tech platform for blue-collar workforce management

With Delhi NCR emerging as a start-up hub, new-age firms are driving employment for frontline workers in the city. About 78 per cent Delhi NCR's frontline workforce is employed in the e-commerce sector, a recent survey revealed.

The logistics and mobility sector took the second spot, employing almost 15 per cent of these workers.

During the pandemic, consumer sentiment improved for small and medium businesses that shifted to an online model. This led to a huge rise in jobs for frontline workers, revealed insights from BetterPlace, a technology platform for blue-collar workforce management.

E-commerce and logistics and mobility had grown