Indian Ecommerce

Over 75% of Meesho orders now come from AI-powered recommendations

Meesho says its PRISM recommendation engine is reshaping product discovery, with AI-driven personalised feeds powering most orders on the platform

FSSAI seeks explanation from Blinkit over complaint of poor-quality curd

Food regulator FSSAI has sought explanation from quick commerce firm Blinkit on a complaint by a person who allegedly fell sick after consuming curd ordered from the platform, sources said. Food Safety and Standards Authority of India (FSSAI) has received a written complaint from a person who allegedly had to seek medical help after falling sick following the consumption of curd bought from e-commerce platform Blinkit, they added. Medical prescription has also been attached in the complaint registered with FSSAI. According to sources, FSSAI has written a letter on May 29 to the CEO of Blink Commerce Pvt Ltd), apart from person In-charge of operations after it received a complaint from a person who had ordered curd through the Blinkit mobile application. The complainant allegedly developed severe stomach ache and diarrhoea shortly after consumption of the curd and had to seek medical help, they added. Of late, FSSAI has received several complaints, either through social media or ..

When a creator tells you what to buy: The new face of online shopping

From 'Amazon finds' to under-₹500 reels, short-form videos are reshaping how users discover, buy online

Flipkart's India Post tie-up signals a more asset-light logistics strategy

Flipkart's India Post partnership signals a broader shift in logistics strategy as the Walmart-owned e-commerce major looks to deepen reach while balancing costs and profitability

As mercury soars, ecomm firms step up measures to protect delivery workers

As brutal heatwaves sweep across large parts of India, pushing temperatures well above 40 degrees Celsius, the spotlight has once again turned to the millions of gig workers who form the backbone of the country's booming e-commerce and quick-commerce sectors. For delivery partners navigating congested city traffic on two-wheelers, the summer months bring a heightened risk of severe dehydration, heat exhaustion, and heatstroke. Bound by algorithmic targets and the pressure of rapid delivery windows, these workers often spend peak afternoon hours exposed to extreme weather conditions, with little to no access to clean drinking water or shaded resting spots on their routes. Facing mounting scrutiny over the occupational hazards associated with the gig economy, major food delivery, quick commerce, and e-commerce platforms are now rolling out a slew of mitigation measures. From specialised cooling gear to air-conditioned rest hubs, companies are attempting to buffer their frontline ...

Amazon's 'Now' orders rising 25% month over month in India: CEO Andy Jassy

E-commerce giant expands rapid-delivery service to 100 cities as competition intensifies in quick-commerce market

Tier-II, Tier-III cities drove 66% of new D2C orders in FY26: Unicommerce

Tier-II and III cities fuel D2C growth, contributing 66% of new orders in FY26 as ecommerce demand spreads beyond metros

Flipkart accelerates AI push across business as it shifts to execution

E-commerce company moves to operationalise AI use cases at scale under senior leadership

D2C startups tap AI to improve delivery completion rates by 11%: Velocity

D2C brands are using AI tools to tackle last-mile challenges in smaller cities, boosting delivery success rates by 11% and cutting costly return-to-origin losses

DigiHaat gives small sellers AI power in ecommerce for wider reach

DigiHaat rolls out AI tools to help small-town sellers list, price and deliver products online, deepening access to ecommerce via ONDC

Turning NDRs Into Deliveries: How Better Visibility and Action Can Save Orders

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How Top Sellers Eliminate Weight Discrepancies Before They Happen

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Meesho IPO booked 3x on strong demand; should you bid too? Analysts weigh

Analysts highlight Meesho's zero-commission, asset-light business model, coupled with its multi-sided marketplace and logistics network

Meesho IPO opens Dec 3: Analysts recommend long-term buy; should you bid?

Analysts at SBI Securities and Arihant Capital have recommended that investors subscribe to the Meesho IPO with a long-term perspective.

Offline, ecom, qcom platforms witness surge in N95 masks, purifier sales

Toxic air levels across northern India are pushing consumers to stock up on N95 masks, home and car air purifiers, driving a major surge in sales across e-commerce, quick commerce, and offline stores

Quick commerce major Zepto raises $450 mn; valuation soars to $7 bn

Quick commerce major Zepto on Thursday said that it has raised USD 450 million (about Rs 3,757.5 crore) in a funding round led by the California Public Employees' Retirement System (CalPERS) at a valuation of USD 7 billion. The funding comes nearly a year after its USD 350 million funding round in November last year, which valued the firm at USD 5 billion. We've closed nearly USD 450 million, and most of that is primary. The valuation of the company was USD 7 billion by the time it closed. A couple of investors participated, but the largest cheque individually came from CalPERSWe are considering it a pre-IPO round, and we are hoping to file our IPO soon. We now have approximately USD 900 million of net cash in the bank and are more than well-capitalised for the future, Zepto CEO and Co-Founder Aadit Palicha told PTI. As the firm heads towards public listing, Palicha said domestic ownership within the company will soon increase to 40 per cent in a few weeks, from the current 12 per

Swiggy introduces 'No Added Sugar' food category across 10 cities

Swiggy's new category offers over 150,000 items from 50,000 restaurants across 10 cities, following Zomato's recent 'Healthy Mode' rollout

Myntra adds 2 million new shoppers as non-metros power festive sale

Ethnic wear, beauty, and sportswear drive growth as smaller cities account for 70% of orders during Myntra's Big Fashion Festival, reflecting strong festive sentiment

Ecom platforms under govt lens over extra charges for COD services

The minister added that a detailed investigation has been initiated and steps are being taken to scrutinise these platforms closely

Meesho's sale draws 2.06 bn visits, signals surge in Bharat e-commerce

Shoppers spend 117 mn hours; prepaid orders up 57%, seller count and Tier-4 growth soar ahead of Diwali