Indian Ecommerce

Flipkart accelerates AI push across business as it shifts to execution

E-commerce company moves to operationalise AI use cases at scale under senior leadership

D2C startups tap AI to improve delivery completion rates by 11%: Velocity

D2C brands are using AI tools to tackle last-mile challenges in smaller cities, boosting delivery success rates by 11% and cutting costly return-to-origin losses

DigiHaat gives small sellers AI power in ecommerce for wider reach

DigiHaat rolls out AI tools to help small-town sellers list, price and deliver products online, deepening access to ecommerce via ONDC

Turning NDRs Into Deliveries: How Better Visibility and Action Can Save Orders

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How Top Sellers Eliminate Weight Discrepancies Before They Happen

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Meesho IPO booked 3x on strong demand; should you bid too? Analysts weigh

Analysts highlight Meesho's zero-commission, asset-light business model, coupled with its multi-sided marketplace and logistics network

Meesho IPO opens Dec 3: Analysts recommend long-term buy; should you bid?

Analysts at SBI Securities and Arihant Capital have recommended that investors subscribe to the Meesho IPO with a long-term perspective.

Offline, ecom, qcom platforms witness surge in N95 masks, purifier sales

Toxic air levels across northern India are pushing consumers to stock up on N95 masks, home and car air purifiers, driving a major surge in sales across e-commerce, quick commerce, and offline stores

Quick commerce major Zepto raises $450 mn; valuation soars to $7 bn

Quick commerce major Zepto on Thursday said that it has raised USD 450 million (about Rs 3,757.5 crore) in a funding round led by the California Public Employees' Retirement System (CalPERS) at a valuation of USD 7 billion. The funding comes nearly a year after its USD 350 million funding round in November last year, which valued the firm at USD 5 billion. We've closed nearly USD 450 million, and most of that is primary. The valuation of the company was USD 7 billion by the time it closed. A couple of investors participated, but the largest cheque individually came from CalPERSWe are considering it a pre-IPO round, and we are hoping to file our IPO soon. We now have approximately USD 900 million of net cash in the bank and are more than well-capitalised for the future, Zepto CEO and Co-Founder Aadit Palicha told PTI. As the firm heads towards public listing, Palicha said domestic ownership within the company will soon increase to 40 per cent in a few weeks, from the current 12 per

Swiggy introduces 'No Added Sugar' food category across 10 cities

Swiggy's new category offers over 150,000 items from 50,000 restaurants across 10 cities, following Zomato's recent 'Healthy Mode' rollout

Myntra adds 2 million new shoppers as non-metros power festive sale

Ethnic wear, beauty, and sportswear drive growth as smaller cities account for 70% of orders during Myntra's Big Fashion Festival, reflecting strong festive sentiment

Ecom platforms under govt lens over extra charges for COD services

The minister added that a detailed investigation has been initiated and steps are being taken to scrutinise these platforms closely

Meesho's sale draws 2.06 bn visits, signals surge in Bharat e-commerce

Shoppers spend 117 mn hours; prepaid orders up 57%, seller count and Tier-4 growth soar ahead of Diwali

E-commerce GMV set to cross ₹1.15 trn, grow 20% in festive season: Redseer

The study attributes the momentum to a combination of factors like lower borrowing costs following repo rate cuts, pent-up demand, higher disposable incomes, and improved rural earnings

E-comm, tech start-ups lead fresher hiring with 88% intent in H2 2025

The shift is attributed to AI-led workforce restructuring, global trade uncertainties, and a strategic focus on retaining experienced talent in core industries

Chemists urge crackdown on instant online delivery of high-risk medicines

Chemists' body urges action against e-pharmacies, quick commerce apps for delivering high-risk drugs without checks, warning of rising misuse and youth addiction

OTP Please: Vandana Vasudevan exposes hard truths of the ecommerce economy

From online marketplaces using data to harm local businesses to the suffering that lies behind the glossy growth story that startups tell, Vandana Vasudevan exposes the hard truth of platform economy

Govt to increase checks on quick commerce dark stores amid hygiene issues

FSSAI to lead surprise inspections as complaints about poor hygiene and expired products in dark stores mount; packaged food brands urge quick commerce platforms to improve standards

Myntra adds 20,000 jobs for EORS, expands workforce across India

With 22 per cent women recruits and hires from across India, Myntra expands its logistics, delivery, and customer support workforce for the 22nd End of Reason Sale

The ONDC puzzle: Why India's e-commerce disruptor isn't clicking yet

Backed by the govt and billed as the UPI of commerce, ONDC promised disruption-but poor UX, exits, and fading incentives now threaten its momentum