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Consumer sentiment improving, revival stronger in small cities: BCG Report

The revival is stronger among lower-income segments and lower-tier cities, said the report, which has covered around 3,000 respondents across metros and Tier I/II/III & IV cities

Tamil Nadu has borrowed close to a massive Rs 40,000 crore in four-and-a-half months, compared to Rs 17,000 crore last year

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Around 44 per cent of consumers think their income in the next six months will be lower than pre Covid levels significantly lower than 57 per cent in the last round conducted over May 18-23.

Press Trust of India New Delhi

3 min read Last Updated : Aug 17 2020 | 11:26 PM IST

Consumer sentiment has started to get "a little better", even though the Covid-19 pandemic has continued to worsen, said a report by the Boston Consulting Group (BCG).

"Cautious living'' is emerging as the new theme, where consumers beginning to feel that it is time that they need to resume their activities albeit with a lot of caution, said the report titled 'Covid-19 Consumer Sentiment Research'.

The revival is stronger among lower-income segments and lower-tier cities, said the report, which has covered around 3,000 respondents across metros and Tier I/II/III & IV cities from July 20 to August 2, 2020.

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Topics : Coronavirus consumer sentiment Economic recovery