E-commerce policy to crack down on counterfeit makers, resellers

Counterfeit electronic goods, knock-offs of apparel, cosmetics and over-the-counter pharmaceutical products were common-place online

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The government’s new e-commerce policy being drafted is expected to zoom in on four broad areas

Pavan Lall Mumbai
A decade ago, online sellers like Flipkart, Snapdeal and Amazon arguably had immunity when it came to liability for the authenticity of products sold on their platforms.

Counterfeit electronic goods, knock-offs of apparel, cosmetics and over-the-counter pharmaceutical products were common-place online. 

However, the tide started to first turn after a judgment against dotcom seller Baazee.com in 2004 for selling a sleazy clip of students on its site. 

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First Published: Mar 24 2020 | 3:32 AM IST

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