A decade ago, online sellers like Flipkart, Snapdeal and Amazon arguably had immunity when it came to liability for the authenticity of products sold on their platforms.
Counterfeit electronic goods, knock-offs of apparel, cosmetics and over-the-counter pharmaceutical products were common-place online.
However, the tide started to first turn after a judgment against dotcom seller Baazee.com in 2004 for selling a sleazy clip of students on its site.