Festivities, sporting events lift TV advertising volumes, up 11% in Oct

Advertisement volumes on television (TV) continued to witness growth during the festival period in October. Advertising volumes were up 11 per cent year-on-year in the month gone by, at 178 million seconds, according to the Broadcast Audience Research Council (BARC) India report THINK. 

The volume of advertisements was also 23 per cent higher, compared with October 2019. 

The total number of advertisers in October stood at 2,851; 4,624 brands advertised in the same period, of which 22 per cent were new advertisers. 

Advertisement volumes for fast-moving consumer goods dominated. E-commerce and banking, financial services and insurance sectors recorded growth of