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Festivities, sporting events lift TV advertising volumes, up 11% in Oct

The volume of advertisements was also 23 per cent higher, compared with October 2019.

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Advertisement volumes on television (TV) continued to witness growth during the festival period in October. Advertising volumes were up 11 per cent year-on-year in the month gone by, at 178

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First Published: Nov 23 2021 | 7:13 PM IST

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