Gujarat tourism grows 17%, even 7 years after campaign

The ‘Khushboo Gujarat Ki’ campaign is well past its prime.  Amitabh Bachchan's appearance in the campaign, which first went on air in 2010, had given a shot in the arm to Gujarat’s tourism sector then. But, the state still manages to hold on to impressive growth rates in tourist footfalls. On a much-enlarged base, it has accomplished a 16.94 per cent growth in tourist arrivals in FY17 over the previous year.

Gujarat’s tourist inflow grew from 38.3 million in FY16 to 44.8 million in FY17. Tourist inflow from other Indian states grew 22 per cent. Business remained the dominant purpose of