India's female innerwear market to double to $11 bn by 2025: RedSeer

Market will grow in smaller cities quicker: a trend supported by rising incomes and brand awareness.

mobile, smartphone, manufacturing, production, phone, telecom, TRAI, digital, online
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Online shopping and brand awareness among trends helping female innerware brands.

Neha Alawadhi New Delhi
The female innerwear market in India will nearly double to $11-12 billion by 2025 as incomes rise, more young women join the workforce and people become aware of better brands, said a report by consulting firm RedSeer.

The category comprises lingerie, athleisure (loungewear and active wear) and ancillaries such as shapewear and swimwear. It is among the fastest growing category in apparel, according to the report called "Female innerwear’s USD $12 billion opportunity".

The online female innerwear market will be around $1-1.2 billion by 2025: a rise of nearly six times from 2020.

The domestic market now has four types

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First Published: May 21 2021 | 6:34 AM IST

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