Lockdown 3.0: Elders going big on e-commerce and use of digital wallet

The lockdown has brought a sea of changes in the buying behaviour of many Indians, such as purchasing vegetables and other consumables without asking for prices, according to a survey by Enormous Brands.

The survey took feedback from 3,737 respondents in cities including Delhi-NCR, Mumbai, Bengaluru, Chennai, Pune and Ahmedabad. It found that there has also been a sharp increase in adoption of digital technology by older people to join the e-commerce bandwagon for ordering items like milk, grocery and home essentials and paying through wallets and UPI.
 

“The stay-at-home mandate has changed the behaviour of many Indians. Indians who were