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Lockdown 4.0: Rural markets to sharpen focus on value items in FMCG sector

The lockdown is expected to sharpen the urban-rural divide in demand pattern of FMCG products

Topics
FMCG sector | Coronavirus | Lockdown

Agencies 



fmcg,, goods, farm product, food processing, sales, beverage, non-essential, essential, market, supermarket, stores, jobs
FMCG companies expect consumption of low priced affordable packs or popular price products to go up

The is expected to sharpen the urban-rural divide in demand pattern of FMCG products, with consumers in big cities opting more for large size product packs, while in smaller towns and villages value pack rules the roost, according to industry players.

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First Published: Mon, May 25 2020. 00:14 IST

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