 "indian railway")
The world of commercials is set to invade the spaces of trains in India, both inside and outside, giving the passengers a feeling familiar to the experience of seeing billboards while driving along highways or sitting in Metro trains.
To boost revenues, the Indian Railways will soon be inviting bids for vinyl-wrapped advertisements on trains. The move is likely to cover 10,000 trains, garnering an additional revenue of Rs 2,000 crore for the national carrier. A tender will be floated later this month.
To boost revenues, the Indian Railways will soon be inviting bids for vinyl-wrapped advertisements on trains. The move is likely to cover 10,000 trains, garnering an additional revenue of Rs 2,000 crore for the national carrier. A tender will be floated later this month.
According to the policy, the advertisements on trains, including windows of AC coaches and the
