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Rural India buying less of consumer products due to falling income

Falling incomes and longer winter to translate into lower demand for at least some months

Topics
Rural India  |  Elections  |  Urban India

Viveat Susan Pinto & Shally Seth Mohile  |  Mumbai 

The new financial year is not much cheer to companies which generate a large chunk of sales in rural India. Their chief executives say slowing economic growth and falling rural wages are leading to a sharp fall in demand, one that will reflect in the next few quarters. A longer winter season has delayed offtake of summer season products.

A liquidity crisis is also pinching the dealers and wholesalers, unable to stock afresh. Tractor sales, often considered a proxy of the rural economy, have been muted since December; that was after brisk growth in the earlier part of 2018-19. Says ...

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First Published: Mon, April 01 2019. 01:33 IST
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