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Edtech firms' moment in the sun as lockdown forces institutes to shut

Closing of educational institutions during lockdown offers promise of huge gains

edtech, digital,education, apps, online, students, schools, college
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With a captive audience of at least 50-100 million students in the first two weeks of March, several online and edtech firms either began to offer their existing products free or launched new products

Anjuli Bhargava New Delhi
Free online classes, virtual classrooms, UPSC prep sessions live, career guidance, IIT and JEE coaching sessions… the list goes on and on. As the country came to a standstill with a 21-day nationwide lockdown being imposed, education technology (edtech) and online education companies in India moved into overdrive, leaving no stone unturned to grab the attention of students, parents, academicians, teachers, schools, and the media.
 
Ever since a lockdown had become imminent, edtech players — both for-profit and not-for-profit — had started gearing up for the big race. What’s new in this race is that it has both who are hoping