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With Lok Sabha elections approaching, saffron surge seen in political ads

The BJP has been more aggressive in the first 11 weeks of the calendar year

The ruling Bharatiya Janata Party (BJP) seems to dominate the space
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Urvi Malvania Mumbai
With elections approaching, political parties are going all out on their marketing campaigns. While digital and social media is emerging as the new battleground, traditional platforms like TV, print and radio continue to find favour. The BJP has been more aggressive in the first 11 weeks of the calendar year, taking up more than half the share of total political advertising from January 1 to March 16

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First Published: Mar 28 2019 | 10:40 PM IST

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