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Branding the arts on a digital stage for a post-pandemic future

Performance venues, museums, and artists don the digital greasepaint, look for new identities, patrons and business models for a post-pandemic future

Topics
Coronavirus | Indian comedy shows | Lockdown

Amritha Pillay  |  Mumbai 

live shows, live gigs
NCPA@Home has made available its musical and other performance archives for free

How does one recreate the experience of a live concert, a museum walk-through or, an evening soaked in laughter, when the venues are locked out and audiences are all locked up at home? For the past few months, this is a question that has riddled artists, theatre and auditoria owners and ticketing firms, as much as it has challenged brands that found themselves out in the cold, looking for ways to engage with consumers.

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First Published: Thu, July 02 2020. 21:44 IST
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