First MX4D theatre opens at INOX at Inorbit Mall in Mumbai's Malad

INOX currently operates across 67 cities in India through 566 screens at 138 multiplexes

Movie-goers in India can now enjoy the adrenaline rush of the movie scenes as their MX4D seats rumble, tickle or nudge and the side walls theatre throws up snowflakes, rain drops, fog or bubbles. Cinema exhibition chain INOX has opened India’s first MX4D® EFX Theatre at the existing INOX multiplex at Inorbit Mall in Mumbai.

MX4D® is MediaMation Inc.’s newest offering in the 4D cinema experience, and provides an immersive environment, where the viewers can "feel" the action on the screen from the built-in motion and effects in the seats and theatre walls. The theatre seats will move in sync with