Business Standard

New viewership habits open up opportunities for content creators, brands

TV had a good year in 2018. Even at 66% penetration, it accounts for the highest (42%) share of the entire marketing and entertainment ad spends

New viewership habits open up opportunities for content creators, brands
Premium

Partho Dasgupta
The country is gearing for 2019 and while citizens are busy making their wish list for the next general elections, the television (TV) industry and especially the news channels are preparing for what will be the defining moment of 2019. But, before we do that, it is important to assess the year gone by.

We measure the TV viewership habits of 836 million TV owning Indians and that helps immensely in getting the pulse of the nation, through what people want to watch. The one big development that I noticed and which, for me, defines 2018 is the changing consumption

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Dec 27 2018 | 9:40 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com