Rise of the South: Telugu cinema sets Indian box office on fire

Does better business than Hindi cinema in pandemic years: Ormax report

Telugu cinema has zoomed through the pandemic, doing better business at the box office than any other cinema in India. Allu Arjun-starrer Pushpa (Telugu) is the highest-grossing film of 2020 and 2021 after Tanhaji (Hindi).

Telugu cinema’s share in box-office revenues has risen to 29 per cent, higher than Hindi’s 27 per cent and Tamil cinema’s 17 per cent share, according to the Ormax Box Office Report 2020 and 2021, shared exclusively with Business Standard.

The combined contribution of the four south Indian languages -- Tamil, Telugu, Malayalam, and Kannada -- to the domestic box office soared to 59 per cent in