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Lakshmi Vilas Bank name board gets DBS logo, tagline on new ownership

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Lakshmi Vilas Bank, LVB
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The new name board retains the identity of Lakshmi Vilas Bank

T E Narasimhan Chennai
DBS Bank India, the new owner of 94-year Lakshmi Vilas Bank (LVB), has retained the latter's identity and logo in name boards at LVB's Head Offices, branches and website. The only new additions are DBS Bank India's logo and a line under Lakshmi Vilas Bank saying: 'Now part of DBS Bank India Ltd'.

With effect from November 27, 2020, LVB has been amalgamated with DBS Bank India Ltd (DBIL), the subsidiary of DBS Bank, Singapore.

While DBS India did not comment on whether this is a permanent or a temporary arrangement, experts and LVB employees believe that the LVB name