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The Reserve Bank of India (RBI) reiterated on Monday in a notification that banks should engage only those telemarketers who are registered in terms of the guidelines issued by Telecom Regulatory Authority of India (TRAI), from time to time, for all their promotional/ telemarketing activities. These guidelines should be strictly complied with.
It has come to the notice of RBI that many banks, financial institutions as also their franchisees are engaging telemarketers who are not registered with TRAI, for marketing their services and these unregistered telemarketers use their normal telephone connections for making commercial calls to customers registered in the National Customer Preference Register. This is resulting in a lot of customer grievance.
As per the “Telecom Commercial Communications Customer Preference Regulations, 2010” issued by TRAI, any person involved in sending of commercial communications has to register with TRAI as a telemarketer.
In the past RBI had advised banks to employ only those Direct Marketing Association / Direct Sales Agents / call centres who are registered as telemarketers with Department of Telecommunications, as per TRAI Regulations, 2007 for the purpose of soliciting or promoting any commercial transaction.
