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To woo customers, HDFC Bank aims to issue 1 mn credit cards every month

The bank wants to double the current pace of half a million new credit card issuances every month, according to Parag Rao, country head for payments business

HDFC Bank
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Photo: Bloomberg

Preeti Singh | Bloomberg
India’s largest private bank HDFC Bank Ltd. is seeking to issue a million credit cards a month, a remarkable bounce-back for the lender after the country’s regulator banned it from taking on new card clients two years ago.
 
The bank wants to double the current pace of half a million new credit card issuances every month, according to Parag Rao, country head for payments business, consumer finance, digital banking and marketing. The firm will announce partnerships across a range of industries from online retail to food delivery in the coming weeks to increase spending on cards, Rao said. 

The recovery