Alibaba rolls out blockchain to tackle fake eggs, rice and other food items

China's online shopping giant is initially testing its fakes-fighter on food items from Australia and New Zealand

Shoppers in China can now get a definitive answer on whether a product they’ve just bought is fake or legit – by simply scanning a code with their phones.

It’s part of a new trial that Alibaba has just rolled out, using an incorruptible blockchain database – the technology behind Bitcoin and other cryptocurrencies – to track an authentic item going from a manufacturer to a consumer.

Alibaba, China’s online shopping giant, is initially testing its fakes-fighter with food items imported from Australia and New Zealand.

Just two products – one from Anchor and one from Blackmores