As battle for Disney approaches endgame, Sky is Comcast's final prize

Sky has 22.5 million customers across five European countries-a continent where pay-TV trends have been more stable-and is pushing into Spain and Switzerland

After raising the white flag in the battle with Walt Disney Co. for the bulk of Rupert Murdoch’s media empire, Comcast Chief Executive Officer Brian Roberts has one last prize to fight for — the British pay-TV company Sky.

Comcast currently has the upper hand in the race for Sky, with an offer of £26 billion ($34 billion) that’s six per cent higher than a rival, Disney-backed bid by Murdoch’s 21st Century Fox Inc, which already owns 39 per cent of the company. But as Disney CEO Bob Iger weighs whether to continue the bidding war for Sky and seek full