Tim Vogus, a professor at Vanderbilt University’s business school, was stoking the debate in his classroom one day this fall, asking first-year MBA students about one of the most successful, and controversial, companies of the day. On the syllabus was Uber, a case study in both sensational business success and rampant corporate misbehaviour.
“A toxic culture might be obvious when you think about Uber,” Professor Vogus said. “But I’m an old person. What is this whole ‘bro’ thing?”
There were some awkward chuckles, and then hands started popping up. “It’s carrying fraternity culture with you into adult life,” said one

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