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While shoppers scramble for Black Friday bargains this year, outdoor retailer REI is closing its 154 US stores. This is the third consecutive year that the Seattle-based company will ignore the frenzy that traditionally marks the start of the holiday shopping season. REI’s nearly 12,000 employees will get a paid holiday and will not process any online orders.
Instead, REI exhorts workers and customers to get outside with family and friends. #OptOutside, a Twitter hashtag that REI coined to promote its anti-Black Friday, has been widely adopted by outdoor lovers, as well
