'Boomerang CEOs' don't always work out; Disney hopes to buck trend

The stock performance of companies led by CEOs who returned for another stint in their former position - so-called boomerang CEOs - was 10.1 per cent lower during their tenures

Can Walt Disney Co bank on another hit sequel?

That appears to be the hope behind the company’s surprise decision to bring back former chief executive Bob Iger to replace Bob Chapek. The decision was largely cheered by Wall Street, with Disney’s stock gaining more than 6 per cent on Monday to cut its loss to 37 per centfor the year to date.

The move is effective immediately. During his first tenure from 2005 to 2020, Disney’s annualised shareholder returns were more than 14 per cent, well above its rival Comcast Corp and the broader stock market, and in total in that