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Coca-Cola eyes cannabis market to make marijuana-infused drinks

Coca-Cola says it is interested in drinks infused with CBD -- the non-psychoactive ingredient in marijuana that treats pain but doesn't get you high

Coca-Cola, Coke
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Coca-Cola, Coke

Jen Skerritt, Craig Giammona | Bloomberg
Aurora Cannabis Inc. led pot stocks higher after Coca-Cola Co. said it’s eyeing the cannabis drinks market, becoming the latest beverage company to tap into surging demand for marijuana products as traditional sales slow.

Coca-Cola says it’s monitoring the nascent industry and is interested in drinks infused with CBD -- the non-psychoactive ingredient in marijuana that treats pain but doesn’t get you high. The Atlanta-based soft drinks maker is in talks with Canadian marijuana producer Aurora Cannabis to develop the beverages, according to a report from BNN Bloomberg Television.

“We are closely watching the growth of non-psychoactive CBD as an