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D&G faces backlash in China over video ad; shopping sites pull brand

The controversy erupted over an ad campaign featuring clips of a Chinese model struggling to eat Italian dishes like spaghetti and cannoli pastry with a pair of chopsticks

dolce and gabbana ad campaign, backlash over ad , chinese ad
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Dolce & Gabbana in China storm over videos seen as racist. (Photo: screenshot from YouTube channel-Entertainment is Fun)

Bloomberg
Thousands of Dolce & Gabbana goods have been pulled from China’s biggest shopping websites and calls for a boycott of the brand are gaining traction as an uproar over the Italian fashion house’s Chinese advertising campaign grows.

The high-fashion brand faces a growing storm in China after a video campaign it made -- which showed a Chinese model struggling to eat spaghetti with chopsticks -- was criticized as racist and insensitive, and incendiary messages purportedly from co-founder Stefano Gabbana’s Instagram account went viral.

Cross-border e-commerce site Yangmatou said late Wednesday night that it had taken 58,000 D&G products down, saying that “the