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Facebook, Google try to rein in offensive ad targeting

Facebook removes advertiser ability to target 'Jew haters'

Sarah Frier Mark Bergen & Selina Wang | Bloomberg 

The world’s largest digital advertising companies reined in their automated money-making machines after the systems were shown to spit out ads based on racist and other offensive information. Facebook shut off a key self-service ad tool, while Google stopped its main Search ad system automatically from suggesting offensive phrases for targeting. The moves are the latest sign of rising scrutiny of the largest US internet companies and how their software-driven services and ad businesses are influencing society. The companies have thrived on their ability to offer targeted ...

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First Published: Sat, September 16 2017. 22:53 IST