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Here's what white Europeans associate with race and it is uncomfortable

In every country in Europe, people are slower to associate blackness with positive words

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Tom Stafford | The Conversation
A European map of implicit racial bias. Author provided.

This new map shows how easily white Europeans associate black faces with negative ideas.

Since 2002, hundreds of thousands of people around the world have logged onto a website run by Harvard University called Project Implicit and taken an “implicit association test” (IAT), a rapid-response task which measures how easily you can pair items from different categories.

To create this new map, we used data from a version of the test which presents white or black faces and positive